If the objective is to enhance the value of a product or service in customer perception, it is crucial to understand exactly what it is that customers value. The Voice of the Customer must be heard, and understood.
change2target helps companies to better understand their customers and to anticipate future behavioral trends. Using such approaches as Focus Group Interviews, Lead User Workshops and Customer Process Analysis we provide for openness about customer experience and expectations, both at a consumer level and for business-to-business partners.
By integrating a range of methods and sources of information, we create a comprehensive survey of the customer landscape. In doing so, we make sure that our clients can exceed their customers’ expectations.
Understanding the Voice of the Customer and translating it into operative actions is one of the greatest challenges faced by business operations. We take a structured and implementation-driven approach by deploying Design for Six Sigma.
We cooperate closely with our Market Knowledge competence center to quickly develop a sound basis for decision-making. Via this approach, operations strategies can be developed which in turn are implemented as customer-focused processes and structures.